October 7, 2025
Discover the renewed collaboration between CBS Sports and the World Series of Poker, fostering expanded coverage and audience reach for poker's flagship events.
The World Series of Poker (WSOP), poker’s most prestigious tournament series, entered a new era of television coverage when CBS Sports became its official domestic broadcast partner in 2021. This move marked the end of a 19-year run with ESPN and rekindled a decades-old relationship—CBS was, in fact, the first to televise the WSOP Main Event in the 1970s. The multi-year agreement represented a significant shift in how the WSOP’s marquee events reach American audiences, blending traditional television with emerging digital platforms.
CBS Sports and the WSOP first partnered in the mid-1970s, with the Main Event airing on the CBS Sports Spectacular program. In 2021, they reunited through a multi-year deal, making CBS Sports Network the exclusive U.S. television home for the WSOP Main Event and select Gold Bracelet events. This agreement coincided with the WSOP’s move from ESPN, where it had aired since 2003. The renewed partnership was seen as a nod to CBS’s pioneering role in televised poker and a strategic move to expand the series’ reach.
CBS Sports Network aired 15 hours of Main Event coverage and an additional 36 hours from 18 different Gold Bracelet events. This represented a notable increase in total broadcast hours compared to previous years. Notably, CBS Sports Network—a dedicated cable sports channel—became the primary television outlet, distinct from the main CBS broadcast network, which airs major sports like the NFL and NCAA basketball. Coverage was also expected to be available on ViacomCBS’s Paramount+ streaming platform, reflecting the growing importance of digital distribution.
While CBS Sports Network’s cable footprint is smaller than ESPN’s, the partnership expanded the overall volume and variety of WSOP content televised. The shift raised questions about viewership reach, as fewer households have access to CBS Sports Network compared to ESPN. However, the deal was structured to leverage both television and streaming, aiming to engage both traditional poker fans and new audiences through digital channels. The impact on ratings is less clear, but the increased hours and additional events provided more opportunities for audiences to engage with the series.
Since 2021, CBS Sports has showcased signature moments from the WSOP Main Event—poker’s most iconic tournament—including dramatic final tables and high-stakes confrontations. The 2021 edition, delayed to the fall due to COVID-19, marked a historic return to live play, with CBS Sports covering the full narrative arc from early action to the crowning of a new world champion. While specific highlights from recent broadcasts were not detailed in the available information, the broadened coverage included deeper dives into player stories and tournament dynamics than previous years.
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CBS Sports’ coverage has elevated both established stars and emerging talents, giving viewers a closer look at players’ journeys through the WSOP’s rigorous schedule. The increased broadcast hours allow for more player profiles, backstory features, and in-depth analysis, enriching the viewing experience for both casual and hardcore poker fans. While individual player stories from recent CBS broadcasts were not specified in the search results, the platform’s focus on best-in-class events suggests a commitment to showcasing poker’s top personalities and compelling narratives.
PokerGO, a leading poker streaming service, plays a complementary role to CBS Sports Network. While CBS handles linear television coverage, PokerGO offers extensive live streaming and on-demand content, including high-roller events and supplementary WSOP coverage. This dual approach ensures fans can watch via traditional TV or through digital platforms, depending on their preferences.
The shift toward CBS Sports and streaming platforms like PokerGO and Paramount+ reflects broader trends in sports media consumption. Audiences increasingly expect flexibility—live, on-demand, and multi-screen viewing—especially among younger demographics. The WSOP’s move to CBS Sports Network and streaming aligns with this shift, accommodating both traditional viewers and those who prefer digital access. This integration is likely to shape how future poker events are packaged and distributed.
Poker’s popularity has surged in recent years, fueled by online platforms, televised coverage, and high-profile personalities. The WSOP’s partnership with CBS Sports not only expands access but also reinforces poker’s status as a competitive sport worthy of mainstream attention. The series’ cultural cachet, combined with increased broadcast hours, has the potential to attract new fans and re-engage lapsed viewers.
Looking ahead, the poker broadcasting landscape is expected to further integrate live streaming, on-demand content, and interactive features. The CBS Sports–WSOP partnership is likely to inspire similar deals in other sports, as broadcasters seek to combine linear TV reach with digital engagement. Innovations such as alternate camera angles, live stats, and interactive commentary could enhance the viewer experience. The role of dedicated streaming platforms like PokerGO may grow, offering exclusive content alongside traditional broadcasts.
The partnership between CBS Sports and the World Series of Poker marks a significant chapter in poker’s media evolution. By returning to its original U.S. television partner—and embracing streaming through PokerGO and Paramount+—the WSOP is positioning itself for the future of sports entertainment. While the move to CBS Sports Network may limit reach compared to ESPN, the increased coverage hours and digital integration offer new opportunities for audience growth. As poker continues to gain mainstream traction, CBS Sports WSOP stands as a key driver in shaping how the game is watched, discussed, and celebrated by fans worldwide.
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